Children begin to form stereotypes about jobs, careers and pathways from the age of six. In order to help prevent these stereotypes from forming, it's important to give children the opportunity to meet a wide range of people doing different jobs

Primary Futures connects primary schools with a range of inspirational volunteers from a range of careers, who come into school to talk to children about their jobs and show how what they are learning at school can lead to an interesting, exciting future. Our What's My Line activity in schools acts to feed children’s curiosity, break down gender stereotypes and opens their eyes to future possibilities.

For children of primary age, it's hard to make a connection between what's being taught in the classroom and what their life after school will look like. Primary Futures aims to change this, by showing kids the relationship between what they're learning and the possibilities it opens up for them later in life. This increases the likelihood they will be motivated to achieve.